What is public, and what we refuse to assume.
Everything on the left was observed on the public site or supplied on your intake form. Everything on the right is deliberately unresolved — open questions are shown as open, not smoothed over.
Observed
- Public storefront The site presents as AURA & CO — Modern Heritage Footwear: architectural footwear, full-grain European leathers, recraftable Goodyear-welt soles. These are the site's own claims; they are not independently verified.
- Catalogue Three displayed models: Obsidian Service Boot ($360), Stealth Chelsea ($335), Cognac Executive ($290) — shown in US sizes 8–11 only.
- Checkout surface The site has a cart and checkout surface. In our review, the public checkout implementation is not production-ready, and we would not send traffic or customer payment details into it in its current form.
- Intake form · self-reported You booked through the Funnel Profits site as an agency owner seeking marketing automation, with a self-reported monthly revenue range of $50k–$250k. Self-reported figures are a starting point for conversation, not a verified baseline.
- Naming · unresolved The contact and domain say Luxury Aura Hub; the storefront says AURA & CO. We treat this as a question to resolve together, not a fact to assume away.
To validate together
Which business are we scoping?
- Is Aura & Co a live footwear brand you own, a client brand, or a concept storefront built by the agency?
- Does the $50k–$250k monthly figure belong to the agency, this brand, or a client portfolio?
- Who owns the P&L, domain, ad accounts, CRM and merchant account — and who can approve changes?
The customer journey, end to end
- Where do qualified leads or orders actually originate today — paid, organic, creator, referral, outbound, marketplaces?
- What are the real conversion points you trust: visitor → lead → booked call, or visitor → cart → purchase?
- What happens in the first 5 minutes, 24 hours and 7 days after a lead or an abandoned cart — and who executes it?
Repeat purchase and retention
- What does the repeat-purchase or repeat-client pattern look like over the last 90 days?
- Which post-purchase or post-close touchpoints exist today, and which are manual?
- What consent and opt-in processes exist for email/SMS in your target markets?
Partnership and wholesale motion
- Is there a wholesale, stockist or partnership motion alongside direct sales — or planned?
- If yes, how are those enquiries captured, qualified and routed today?
- Which single manual handoff would you most want eliminated? Bring one recent example end-to-end.
One fork decides the entire scope.
We open the meeting by separating the business model from the visual demo. Here is the question we will ask, verbatim — so you can prepare the answer rather than hear it cold.
“Is Aura & Co a live brand you own, a client brand, or a concept your agency built? And does the $50k–$250k monthly revenue belong to the agency, this brand, or a portfolio of clients?”
Path A — live footwear brand
Then commerce foundations come before any acquisition work. We would not automate traffic into the current storefront.
- Replace or disable the prototype checkout before any paid traffic.
- Confirm entity, payment processor, fulfilment, returns and support ownership.
- Validate real order and customer data before building any flow.
Path B — agency demo or client asset
Then the demo site does not dictate scope. We map the agency's actual acquisition and client-delivery system instead.
- Lead source, offer, sales process, CRM and follow-up.
- Reporting and the manual handoffs you want eliminated.
- One bounded pilot on the real pipeline, not the demo.
An operating layer, not a campaign.
Four disciplines, applied as one system. We describe them here as a method — what they look like in your business is decided by the diagnostic, not by this page.
A precondition before anything below: a verified stack, confirmed ownership, and data we can trust. Without those, automation amplifies noise instead of removing it.
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Attract
Only after a real transaction path exists. Attention is routed toward offers and proof that can bear it — never toward an unverified checkout.
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Qualify
Enquiries are captured, scored and routed against explicit criteria, so the right conversations reach the right owner quickly.
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Nurture
Follow-up sequenced around real behaviour and consent — speed-to-lead, post-purchase care, reactivation where the data supports it.
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Measure
One source of truth reconciling CRM, spend, orders and refunds — so decisions rest on numbers both sides have agreed to trust.
A paid diagnostic, then one measurable pilot. Nothing broader.
This is the entire initial offer: a bounded 30-day diagnostic and system map, followed by a single pilot workflow with an agreed acceptance criterion. It is conditional on verified stack, ownership and data — and it is a draft, shaped by what discovery finds.
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Sequence I · Weeks 1–2
System & lifecycle foundation map
Map acquisition → CRM → sales/checkout → fulfilment → retention. Audit sources of truth and event quality. Produce a risk register and a ranked 30/60/90 backlog.
Acceptance criterionBoth sides agree on one source of truth and a verified funnel baseline from the last 90 days.
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Sequence II · Weeks 2–3
Enquiry & lead routing
Instrument the real intake path — capture, qualification criteria, routing and owner alerts — on whichever business the fork resolves to: agency pipeline or storefront.
Acceptance criterionEvery test enquiry is captured, routed and time-stamped end-to-end with no manual gap.
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Sequence III · Weeks 3–4
One pilot workflow + measurement dashboard
Build one revenue-critical workflow chosen from the baseline — e.g. speed-to-lead follow-up or abandoned-checkout recovery — with a compact dashboard reconciling its numbers.
Acceptance criterionOne agreed metric moves measurably — e.g. median lead-response time or verified checkout completion. No vanity metrics.
Leave with a fork resolved and one pilot chosen.
The meeting is a working session. These are the decisions on the table — each one answerable in the room if the right person and the last 90 days of data are available.
- Which business are we scoping — live footwear brand, agency, or client asset — and whose revenue is the $50k–$250k?
- Is the current storefront a live transaction path? If yes, what is the plan and owner for replacing the prototype checkout?
- Can we get one read-only data session — orders or CRM pipeline, analytics, ad spend, email/SMS — after the call?
- Which single manual workflow, eliminated, would be worth the entire engagement?
- Which metric defines success at 30 days: lead-response time, booked-call rate, verified checkout completion, or another number you trust?
- Who signs off, what is the diagnostic budget, and who internally keeps workflows accurate once live?